From a Few Ripples to a Mother Tsunami: Beware the Power of a Breastfeeding Mother Scorned
This is what moms are talking about on and offline this morning: a story about a York Region pool owner who refused to allow a mother to breastfeed her baby on the steps leading in to the pool and who attempted to re-direct that mom to the change area or the spectator area instead.
The fact that the pool owner hired security guards to protect her
facility against the mothers and babies who came out to protest her
decision a few days later -- security guards in shields, no less, is even more
The moms of Toronto -- and Ontario -- and Canada -- and beyond -- are not impressed.
Word travels quickly in mom circles, particularly when
a sensitive issue like breastfeeding issue like breastfeeding is
involved. And with the power of the Internet to help spread the word
instantaneously, one mom's bad experience can be shared with all of her
friends the moment she arrives home (or the moment she retrieves her
Blackberry out of her baby's change bag in the change room). The result
is every business' worst nightmare: a few ripples of mom dissent that
unexpectedly erupt into a mother tsunami of outrage.
What's making moms particularly angry this time around is that this battle has been waged and won many times over. To have to fight it again in 2008 is ridiculous and insulting. No mom deserves to be treated with such disrespect when she's meeting her baby's basic biological need for food. And any business owner in the business of serving young families had better catch on to the fact that being baby-friendly is job one. If you don't have that in place, you don't have a business. Case dismissed.