The law says I can’t open a restaurant and call it “McDonald’s.”
I don’t know why, because that’s my name, but the law says otherwise.
So Ferrari introduced its 2011 single-seat racing car and called it the F150 and that’s got Ford all upset because the name of their best-selling pickup truck is the F150.
Ford apparently thinks there could be confusion in the marketplace. People might mistake a Formula One car for a truck and we can’t have that, can we?
The lawsuit, filed in Detroit (and didn’t the place look wonderful in that Super Bowl commercial?) said the action was based on Ferrari's naming of its new car the "F150" and its creation of the website www.ferrarif150.com
Ford said its trademark is being harmed and the suit asks the court to block Ferrari from using the trademark in the United States (presumably on telecasts of F1 races there, since Ferrari and Formula One don’t race in the U.S. at present).
Ford is also apparently seeking unspecified damages from Ferrari.
Ferrari, in response, has started to call the car the “Ferrari F150th Italia,” arguing that the F150 referred to the 150th anniversary of Italian unification and had nothing to do with an American truck anyway.
Somebody, I will write an essay about how there are too many people in the world with not enough to do. They spend all their time justifying their existence. It is why we are drowning in red tape and why there are lawsuits like this one.
And why McDonald’s won’t let me open a restaurant and use my own name.