A year ago, after it was announced that the U.S. department store would be coming to Canada in late 2012 and 2013, they used the Honda Indy to market their company and their involvement in racing.
They threw a wonderful reception on Sunday morning in advance of the race, brought in their American executive team and introduced their Canadian executives. Target drivers Dario Franchitti and Scott Dixon entertained the assembled media and even Chip Ganassi showed up.
Out on the grounds, there were signs with the Target logo everywhere and young men and women were dressed in Target-branded clothing and were handing out flyers and small merchandise.
This year, nothing.
Yes, the Chip Ganassi team is still Target Chip Ganassi but there were no signs around the site nor were there any representatives of the store wandering around publicizing it.
It was a complete withdrawal and it seemed strange