Here's today's treeware column, a quickie review of Canoe Live. It's the latest effort by Quebecor's Sun TV (formerly known as Toronto 1 under different owners) to keep ratings from totally washing out.
If Canoe Live is Quebecor's attempt to keep Sun TV afloat, it is in deep ... uh ... water.
Last night's debut of this collision of TV, Internet and newspaper technology was frantic, frenetic and just plain freaky.
And NOOOOOO, I don't condemn it because I am too old for a bunch of fast-talking young hosts who kept missing their cues and countdowns.
It's just bad news.
The show was recently hailed by Quebecor chief Pierre Karl Péladeau as the answer to a "tsunami" of technological changes threatening to engulf the conventional "old" media.
"By combining the resources of the Toronto Sun, CANOE.ca, 24 hours and Sun TV, we intend to create a new current affairs approach that will feature significant contributions from citizen journalists," said Paula Davies, executive producer of in-house productions, in a news release.
On Canoe Live, viewers are repeatedly urged to participate by sending in their comments, questions and videos of babies spitting up. The program is also streamed live online.
It would all be innovative if it weren't so 1999.
And that's the gentle bit of this critique.
I felt especially sorry for Toronto Sun TV critic Bill Brioux who actually appeared on this ship of fools, trying mightily to make light of how bad it was. A victim of media concentration, he was in an uncomfortable spot -- although I don't know if he walked willingly to the scaffold or had a gun held to his head.
Whatever. There was no review of the show in the Sun today.