It's the battle of the network news releases.
Well, not quite. Still haven't heard from CBC. But CTV put out bumph about its election night victory at the People Meter polls:
Once again, Canadians made CTV their broadcaster of choice for the historic Federal Election. Nielsen Media Research Canada confirms that CTV drew the most viewers of any network with 1.48 million viewers, 18 per cent more viewers than coverage on CBC (1.253 million viewers) and 92 per cent more viewers than Global (771,000). The numbers reflect the overall duration of all three network's prolonged coverage (292 minutes for CTV and Global; 296 minutes for CBC).
Meanwhile, as I posted in the comments last night, Global issued a release boasting that it was the first to call a Conservative government. This ''at 7:30 PM ET to Maritime audiences." This was reported today by CanWest papers, as if (a) it was newsworthy and (b) it was a good thing.
TV networks the democratic world over love the bragging rights that come with being first to call the winner on election night but still, the speed with which Global anchor Kevin Newman announced a Conservative win Monday night must have set some kind of record.
While being first in the news business is considered important by people in the news business, the swiftness of Global's declaration was a shock and, frankly, a bit deflating for those who like drama on election night to last more than 4 1/2 minutes.
Did Global's brave declaration show remarkable confidence in their new, never-before-seen Internet exit-polling tool orchestrated by pollster Darrell Bricker? Or was the result simply a no-brainer from the start?
Whatever, elections are horse races. First past the post wins.
Today another Global release claimed primacy in BC.
CanWest's Decision Canada joint national and regional election coverage was the leading broadcast in British Columbia last night as an average of 292,400 British Columbians tuned in to watch the Conservatives win the 2006 elections. Global was also the first network to call a Conservative government at 7:30 p.m. ET to audiences in the Maritimes, based on Ipsos-Reid poll results.
CTV also called today to let me know that I missed an interview with Brian Mulroney (from West Palm Beach) just after it was the first network to announce a Conservative minority government at 10 ET. That said, CTV has to be congratulated because, as one commenter on this blog noted, it was the only network that included a Blocster on its panel of opinionators. Overall, its coverage was no frills, no fuss, very fast-paced and very aggressive.
As for CBC, despite what was, to my mind anyway, far superior political analysis, it did get beat. Maybe it should forgo efforts to lure youth with George Stroumboulopolos and other gimmicks, and stick to its knitting: reporting and context. I don't think Canadians needed to hear from that collar-that-blowhards-like-a-man Don Cherry, nor did they need another promo for Rick Mercer's Tuesday Report, as great as he is. In any case, these guys were totally irrelevant as the evening wore on. It was the old political warhorses Ed Broadbent, Hugh Segal and John Manley who gave the telecast its weight.
Over on Global, Kevin Newman overtorqued the unsubstantiated suggestion that Paul Martin would not concede, practically rampaging through the studio as he tried to get support for this non-story which may have started with Mike Duffy and a BlackBerry on CTV. It's hard to confirm any of this without lining up all the telecasts, in synch, and running them at once. The show jolted out of the box with an emphasis on the Liberal scandals and lurched along from melodrama to melodrama, Fox News style, throughout the night. Or at least every time I flipped to it.
Two things about all this. I hate these releases because they take up way too much time to verify and cross-check and ensure that you're doing an apples-to-apples comparison. And to what end? To satisfy TV network egos? The numbers don't necessarily speak to the quality of coverage anyway. People flip around. They search for news and views relevant to them. They look for results.
With all the networks looking ahead to licence renewals and other regulatory manoeuvrings -- and CBC now staring into a potential Conservative abyss -- maybe they just want blurbs to stick into their CRTC presentations showing how fantastic they are.
Or maybe I am just crabby from staying up so late at this computer.
Recent Comments