THIS POST HAS BEEN UPDATED:
A couple of professors at East Carolina University have published a 27-page study (pdf here) claiming that young people who watch The Daily Show with John Stewart are more cynical than your average college kid. Here's the Washington Post on the study.
Jody Baumgartner and Jonathan S. Morris of East Carolina University said previous research found that nearly half -- 48 percent -- of this age group watched "The Daily Show" and only 23 percent of show viewers followed "hard news" programs closely.
To test for a "Daily Effect," Baumgartner and Morris showed video clips of coverage of the 2004 presidential candidates to one group of college students and campaign coverage from "The CBS Evening News" to another group. Then they measured the students' attitudes toward politics, President Bush and the Democratic presidential nominee, Sen. John F. Kerry (Mass.).
The results showed that the participants rated both candidates more negatively after watching Stewart's program. Participants also expressed less trust in the electoral system and more cynical views of the news media, according to the researchers' article, in the latest issue of American Politics Research.
"Ultimately, negative perceptions of candidates could have participation implications by keeping more youth from the polls," they wrote.
Note that they say ''could have participation implications by keeping more youth from the polls." In fact, they acknowledge that Stewart-watchers are more politically savvy than non-watchers. This is from their conclusion:
Although viewers of The Daily Show have slightly higher levels of political knowledge than nonviewers (National Annenberg Election Survey, 2004), there are some detrimental effects as well. Our findings suggest that exposure to The Daily Show’s brand of political humor influenced young Americans by lowering support for both presidential candidates and increasing cynicism. The experiment results confirmed a causal connection, and the crosssectional survey data illustrated that the relationship holds up outside the experimental setting.
But as Rachel Joy Larris at Tom Paine points out, researchers are never able to prove that watching entertainment causes action. (She also lists a bunch of academic studies on the show.)
Everyone, from politicians to academics, is interested in finding out whether “The Daily Show” is some kind of programming, unique in all of cable television, that is both funny AND good for you. But showing causality between watching "The Daily Show" and thinking or acting in a certain way is going to be a tough nut to crack. Academics and politicians have been trying to show causal links between entertainment and bad effects in teenagers (violence, increased sex drive, or political apathy) ever since the movies were first invented. I would caution anyone—news media outlets in particular—from making headlines out of any study that purports to show that "The Daily Show" causes its viewers to be anything other than entertained.
The funny thing is, watching Stewart does indeed cause inaction. That's because you're probably prostrate with laughter. Indeed, the profs, contrary to what the right-wing bloggers who have seized upon this study are claiming, are not so sure that watching Jon Stewart is such a bad thing at all.
Alienation could drive the show's watchers away from polls during election, they said. Discontent could also spawn greater involvement.
Another possibility: As "Daily Show" viewers grow more confident in political knowledge — a byproduct of "getting" Stewart's humor — they could become more active voters, Baumgartner said.
"Participation breeds more participation and informed participation" he said. "So that by itself would be a net positive."
Here's Jeff Jarvis' bang-on take, ever so-slightly edited for a family blog such as mine:
Could it just be that the mainstream press protects the mainstream political structure and when Jon Stewart calls bullsh*t on both camps, he’s telling the truth that others dare not tell? And could it just be that he’s not making a joke of politics; politics already is a joke?
Not to mention what a joke the U.S. cable news nets, and the Sunday morning partisan talk shows, can be. But hey, the rightwingdingosphere is just jumping all over this because they know how subversive Stewart (and his spin-off Stephen Colbert) can be.
Meanwhile, Fox News channel is working on its own -- read ''conservative'' -- version of the Daily Show.
... (Laura) Ingraham's pilot is known as "Watch This Right Now." The tipster calls it "an absolutely terrible rip off of Daily Show" including a "music and video montage" and "mouth replacement of known news figures." (Huh?) "They want to keep it a secret so they hired all freelance tech people," the tipster adds. "The writers and producers should be embarassed to show this one to Roger."
And I thought Fox News already had enough fake news.
Hat tip to Carlos.
UPPITY DATE (June 26/06): Bill Doskoch wrote to point out that the Star reported on the Jon Stewart study a month ago, well ahead of the Washington Post. Here's some of Bill's take on it from his post on the matter:
Isn't absurd for political scientists to be worried about satirists reducing public trust in politicians when you have giant cock-ups like the -- and I'm phrasing it in the most charitable way possible -- "mistakes" made with the WMDs-in-Iraq file.
Millions of people the world over protested against the invasion of Iraq -- before it even happened. Name a historical precedent to that.
And yet the war went ahead anyway. What lesson did that teach young people about democracy and trust in politicians?
There are many things eroding peoples' trust in politicians and other institutions. I wouldn't put news satirists in my top 100 list of most erosive factors.
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