Warren Kinsella, fearsome veteran of Chretien's campaign war rooms, reminds us that the Tory gaffes don't hurt in and of themselves, but by blocking out the party's intended message.
Just being described as "gaffe prone" signals to voters that a party likely can't govern the world's second-largest land mass if it can't keep its more exuberant charges under control.
"Here's a tip, fellas: lots of money and gadgets aren't what makes a war room a winner. It's judgment and accuracy."
Kinsella also has some appropriately choice words about the possibility that, Ezra Levant who helped re-invent Stockwell Day from a successful Alberta finance minister to a hapless national party leader, has joined the Tory war room. In which case that 15-point Tory lead reported today should start narrowing any time now.
What, luckless Bob (Shrummy) Shrum wasn't available?