Tasha Mazza-Kelton: The Tipping Point

Blog 12:  The Tipping Point          

As a young or small company, when do you know you are on the brink of something that will fundamentally advance your business forever?  For Chris Bower and Tal Rosenbloom of Better Foods, selling into Costco and its $59 billion channel is clearly one of those business-altering opportunities.  So, what is the turning point for your business and how will you get there?

Having started a new firm less than 2 months ago, at Torque we can feel the momentum internally and the business we have launched is clearly on the mark.  The response from clients, industry contacts and the media has been profound over the past few weeks alone.  So, is this a fluke or is there a process of ultimately getting to one of those defining moments? For some companies, it occurs when you meet that dream client, or encounter the ideal investor, or run into a journalist looking to profile a company that fits your exact description.  I personally think it is a combination of the following:

·        Passion for what you do ( this can’t be faked, it has to be genuine)

·        Right outlet for your “story” (whether it is a customer, channel partner, or the media)

·        Timing (of course, this part often can’t be planned)

As an entrepreneur or business owner, it is important to always be looking for opportunities that will drive your business to achieve its next peak.  Be diligent, chase down every opportunity or lead as you never know where your next break will come from.  So what events have occurred for you recently that have been pivotal in your company’s evolution?  Who made it happen?  And how has it changed your vision of what is possible for your business? 

Tasha Mazza-Kelton, Partner www.torquemi.com

Comments

[Courtney Hsu]

I agree completely! We recently received an email from our local paper offering to write an article about our young 2 yr old company. We have been working hard at our internet site (completely redesigned last month), and we've finally gotten a big break.

Thanks for the insights,

Courtney Hsu
President / Owner
Run My Errand

[may]

may i know the stars and professionals behind the organizations ?