Blog 16: It was Good while it Lasted
It is hard to believe, but I have been blogging on the Star’s Business Challenge for 4 months now. I am amazed at the progress that the featured Challengers have made: Chris and Tal’s Better Foods have landed Costco as a major account; UM Financial has met up with not one, but several financial partners; and Dinnerworks has diversified its social offering and created a new online image (www.dinnerworks.ca). So, if you ask yourself “What can a business really achieve in 4 months?” The lesson that should be heard loud and clear is that for some businesses, you can completely turn your sales position or business operations around. It all depends on your drive, determination and engaging partners where you need to.
So, if you are in a slump or want to jump start your business, here are some tips to change the momentum of your business:
· Identify your priorities, goals and objectives. (It could be landing 5 new accounts, cleaning up your finances or launching that new product you have been debating.)
· Get some external advice - a fresh perspective on contacts, partners or resources could be just what you need to ignite your engine
· Set measurable goals – don’t be afraid of being specific with measurable outcomes, timelines, and budgets
· Seek help if needed – hire someone to handle the administrative tasks that can take you away from value added activities, engage a branding agency to reposition your image, or create a strategic alliance with a channel partner that could help drive sales
By following these simple steps, I hope you will kick your business up a notch. We have a saying at our company, “If what you are doing right now isn’t adding value to our clients or our company, STOP NOW!” So, I will end it with that final piece of advice and wish you all the very best.
Tasha Mazza-Kelton, Partner