Hot off the chest press!
Two news reports struck me today.
In the space of five years, the figure has increased from 22 operations in 2003 to 224 in 227.
Hey, I can understand why a man would go for this, especially in this day and age when even guys are subjected to cultural and media tyranny of conforming to some impossible ideal. Welcome to our world, fellas!
Anyway, by coincidence, a regular reader in Plano, Texas sent me this today, about how, while the economy is going bust, new ''breastaurants' are trying to cash in on the Hooters apparent, um, uplift in the dining out market.
Well, why not? Personally I don't get Hooters. The wings are lousy and the ambiance not much hotter. I see the concept as a clever ploy to cash in on society's prudery and the male fixation with ladyparts. Everybody gets exploited, including the Hooters girls, as this recent story revealed:
Hooters officials say that Dye abandoned her job. They also admit that her bruises made her temporarily ineligible to work as a "Hooter's Girl."
The administrative law judge that heard the public hearing recently on the behalf of Dye's request of benefits ruled in the 27-year-old former Hooter Girl's favor. Her "inability to work due to bruises" was not a matter of workplace misconduct.
During 2008 Dye had been the victim several times to domestic violence. On September 3 she was badly beaten and some of her hair cut off after she left work for the day.
The next day Dye and her employers talked, agreeing that she should heal for a few weeks before working in the restaurant. General Manager Gina Sheedy said that the bruises that Dye had would have been visible outside of the Hooters uniform.
So, she gets beaten up by her partner and then fired instead of getting some sort of sick leave. Nice.
Well, it doesn't always go badly for Hooters in the courts:
Having withstood lawsuits by men who wanted to join the women-only waitstaff and Equal Employment Opportunity Commission discrimination charges, Hooters had systemwide sales of $997 million in 2008, up 2 percent from 2007, according to a recent Atlanta Journal-Constitution report. Hooters won’t admit to worrying about the competitors, even in a bad economy.
"At this point, there’s no Avis to our Hertz," said Michael McNeil, marketing vice president for the privately held, Atlanta-based Hooters of America. "We’re not looking over our shoulders."
No, but maybe they should be looking elsewhere.
With all those chesty men out there, those lawsuits may not get bounced by the courts next time.
UPPITY DATE: Ooopsy. As Michelle and Lagatta in the comments pointed out, I mistakenly referred to the breast reduction procedure as gynecomastia. It is actually the condition. I made the correction.