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I finally got around to screening all those Super Bowl ads that went on Sunday's US telecast but not here in the Great Pink North.
(What? You think I care about anything except the nachos, wings and Bruce Springsteen? Hah.)
Most were funny and brilliant. But some were shockingly sexist.
This one? Hated it.
I mean, what were they thinking?
And this one? Really hated it.
And this one? Words fail.
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Antonia Zerbisias has been a Star columnist since 1989 but has been telling people what she thinks ever since she could open her mouth. Her career ambition as an opinionator dates back to Grade 9 when a cartoon commentary on a teacher resulted in her suspension from high school. The principal sent her home with a note calling her "rude, obstreperous and bold." Her parents were neither amused, nor surprised. Once she was punished for being that way. Now she makes it pay. And, because she can take it as well as dish it out, she wants to hear what you have to say. Fire away!
What awful ads!
Posted by: Chrystal Ocean | February 03, 2009 at 11:17 PM
Looks like the underpaid, overworked, overcaffeinated (and possibly over-alcoholized) copywriters envision Superbowl viewers as a bunch of testosterone-driven men who don't think often of what women want, or don't think much of women. Or the same applies to the copywriters.
Maybe the Geico caveman ads should be telling us something...
Posted by: ...pat. | February 04, 2009 at 08:51 AM
Not going to laugh, the last one brought a smirk to my face, if only because I've sat through enough terribly long road-trips with a certain incredibly talkative(read:annoying) relative.
No one likes a backseat driver, especially if they're criticizing everything they do.
It's definitely not a nice ad(and it does have some sexist leanings, even if they're blatantly stereotypical in nature), for sure, but it's so much better than the flowers one, which I felt was probably the worst superbowl ad this year.
Posted by: Adam | February 04, 2009 at 02:07 PM
My Mom, God bless her, used to be the worst. Always shrieking and jamming an imaginary brake. Drove my Dad and then me NUTS.
Posted by: Antonia | February 04, 2009 at 03:12 PM