Benny and the jet age
The Pope2You website was launched Thursday and allows Facebook users to send virtual postcards with photos of Benedict and excerpts from his messages.
An application for iPhone and iPod Touch gives surfers video and audio news on the Pope's travels and speeches, as well as on Catholic events worldwide.
The new portal is the latest update in the Vatican's efforts to broaden the Pope's audience and reach out to young people.
Earlier this year, Benedict got his own YouTube channel, which is now also linked to the portal.
While wary of the potential pitfalls of new media, the 82-year-old Benedict has also encouraged young Catholics to use the Internet to spread the church's message.
On Wednesday he told pilgrims gathered for his weekly audience that young people should use the Internet to build a better world through bonds of friendship and solidarity, adding that the digital world can help make the Gospel known.