Oh, here's a brilliant marketing strategy to promote awareness of violence against women: Design a website that allows you to manipulate a giant hand -- via your mouse or your very own hand via your webcam -- to beat up a woman.
Call it "Hit the bitch!'' Score points with every punch. Don't be a ''pussy!'' Be a ''gangsta!'' Hit her again! Look at her face bruising and bleeding! Yeah. Smack her again ...
Bet all the woman abusers just love to play.
I kid you not.
As for stopping the violence, don't make me laugh. Or cry.
Putting up a few statistics after you've knocked her to the ground just doesn't cut it.
In the meantime, here's what the commenters at SI say:
In a comment Jillian ads,
A Danish friend just told me what the woman is saying. Two of the quotes are as follows:
“why would I f**k your best friend he’s just as ugly as you”
“I’ll dance with anyone I want to dance with”
UPDATE: Reader Jacque provides a more complete translation:In the beginning when the girl comes in she says:
“You don’t get to decide if I dance with people or not.”
Then the voiceover says “What are you doing? You cant even control your bitch. A couple of slaps will help…in the end the voiceover comes in again stating: “It’s not f**king gangstar to hit bitches, you lost the game when you lifted the hand the first time. There is no excuse. None!”
Then comes a womans voice: “In Denmark every third girl in college is in an abusive realtionship. If you are one of these seek help … etc…”
If that's not enough, here's a rather sick joke about a sick joke:
The game isn't that hard. Dayum, I knocked her around so well I scored 100% Gangsta first time out. Not quite as challenging as PacMac. But she mouths off so much, it makes it at least somewhat enjoyable.
There's an email link. Use it.
Remember. Your kid can find this.
UPPITY WOMAN DATE: Malene confirmed ''the gist'' of Sociological Images' translations. Most of them I can't really repeat. Suffice to say that what the woman says is very provocative, and even insulting. Some people might call it verbal abuse.
Not that any of that justifies the website. But that may justify, at least in the mind of the batterer, that it's fine to hit somebody when they comment on the size of your, um, manhood.
And it doesn't make this website any more acceptable.