Seems to be a day for viral marketing campaigns which, although they don't hit the masses via popular shows such as American Idol, don't cost as much to distribute while certainly getting your attention when you stumble on them.
I found this one on Salon's Broadsheet. (No relation.) It's for RAW Natural Beauty, a cosmetics company which touts itself as being healthier and holier than the competition. Which isn't hard to do, if you read the ingredients lists on the packaging as I do, and if you pay attention to which companies test their products on animals. The casting of Lil Loca is perfect.
But oh my lookee here. Looks like RAW is not as virtuous as it pretends to be. (In fact, this is a great website for checking out what you are putting on your skin, in and around your mouth and eyes and in your hair.)
Now there is nothing that I can write that will stop women from painting their faces. I'm a make-up maven myself, having learned from the masters throughout my years working in TV. But I do wish women would make an effort to shop ethically and avoid too much packaging, too much toxicity and cruely to animals.
If the marketers are gonna con you into thinking you can look sexier, younger, prettier, at least don't let them kill you.