The guy emailed a few minutes ago to tell me that, during the east coast feed of Jeopardy, he saw an ad urging fathers to show their sons how to respect women. (Click here for Quicktime video.) He says he was ''floored'' by how good it is, and how it gets its message across so simply.
That's why it is investing $12 million in an education campaign to raise awareness of violence against women, show how to get help, how to help victims and, most important, what it means to be a respectful man and boy.
The website acknowledges that women can also be abusive -- but it recognizes that there is a huge disparity in the frequency and severity of that violence.
Which, cough cough cough, some regular readers here never do.