By now, it's been well and truly proven that the Internet allows advertisers to get away with marketing campaigns that would never get past TV network censors. But sometimes even an ad destined for social media can crash and burn.
Like this Australian attempt did earlier this week.
The short film, made as part of the online "Clever Film Comp" organised by Toyota in conjunction with advertising firm Saatchi & Saatchi, shows a father and a young male having an innuendo-laden conversation about a date with the young daughter.
The ad is for the Toyota Yaris, a small car sold mainly to young female buyers.
One of the conditions listed in the competition's rules is that videos submitted for the $7000 first prize must "not be immoral".
After a tally of viewer votes pushed the ad into the top ranking, the competition’s Facebook page filled with remarks describing the winning film as juvenile, offensive, and promoting incest.
"I have written and lodged a formal complaint with Toyota's Australian head office regarding this specific competition entry/winner," one Facebook entry says. "I would encourage those who feel the same to also write formal complaints to Toyota. This is 2009! Women should not have to be dealing with this vulgar objectification."
Toyota spokesman Mike Breen said he could not say how many complaints the car maker had received about the video, but the company was sorry if it had caused offence.
Of course, all of this guarantees the ad goes viral.
So why am I posting it?
Because it goes to show that it's not just sex that sells. Sexism does too. Still.
You'll find the competing entries here.