While The Crank takes a day off, the AnswerMan steps in to field your questions about the on-again/off again General Motors-Chrysler buyout/merger/collapse deal that’s been making headlines the past few weeks :
Question: If both automakers are rapidly losing market share in the U.S. (in October, GM’s sales were down 45 per cent; Chrysler's 35) why would GM even want to buy Chrysler?
AnswerMan: Cash, baby, cash.
Despite being proactive on reducing the company’s production to better match its dwindling market, GM is apparently burning through about $1 billion dollars a month, and recently had to delay some new product launches and put a freeze on new product development.
Cerberus-owned Chrysler allegedly has about $11 billion in the bank that the General could use to get its hands on to help get it through the current car sales downturn.
If GM buys Chrysler, does that mean I’ll be able to buy a Dodge Caliber at my local Chevy dealer?
Don’t get your hopes up.
One of the problems for both of these automakers is too many brands with too many models and not enough customers.
In the name of cost cutting, expect Jeep to be merged with Hummer (if GM can’t find a buyer for its quasi-militaryesque-off-roading brand), and the Windsor-made minivans to survive. Er, that’s about it…
Will the deal get done?
Maybe. But here’s the kicker: To get at Chrysler’s $11 billion kitty, GM needs to come up with $10 billion it doesn’t have.
Last week the U.S. President Bush administration denied a request from GM for a bailout of the same amount.
But this week, after winning the presidential election, President-elect Obama will be meeting with the CEOs of the Detroit 3 who will be making a “personal appeal” for some of the $25 billion in low-interest loan money that Congress and the White House approved in September for U.S. automakers and suppliers.
What happens if the government doesn’t cough up?
Who knows?
On Friday, GM and Ford will announce third-quarter financial results. My guess: it ain’t gonna be pretty.
And although no one at GM or Chrysler want to say the B-word, bankruptcy is now being mentioned, if only to create a sense of urgency with U.S. politicians.
According to one industry analyst, if GM, Chrysler and Ford disappear, the U.S. economy would lose three million jobs in the first year alone.
Canada exports about 80 to 85 per cent of its vehicles and about 70 to 75 per cent of its components production to the US. Will this doomsday scenario in the U.S. have negative impact on Canadian factories?
In a newsletter sent out this week, Canadian auto industry analyst, Denis DesRosiers, said he was actually surprised that Canada hasn't been hit harder by the U.S. crisis.
“Canada's share of North American vehicle production is holding steady at just under 17 per cent, so our employment losses have been more because of cyclical issues than structural issues,” wrote DesRosiers.
“[However] no matter how you cut it, when Americans buy 7 million fewer units, there is going to be a lot of blood on the floor.”
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