Toyota PR's Prius predicament
In my abode, allegedly, it’s that thing in the downstairs closet that gets brought once a week and makes a loud sucking noise.
Scientifically, a vacuum is “a volume of space that is essentially empty of matter.” And right now, I’m trying to decide which definition—maker of a loud sucking noise, or empty space—best describes Toyota USA’s PR strategy with the yet-to-be-released 2010 Prius hybrid.
Two weeks ago, full exterior and interior images of the much-anticipated Toyota hybrid flooded the Web, left. Toyota even confirmed the images were the real deal, not some Photochop job as some so-called spy shots end up as.
But instead of Toyota recognizing what’s now public knowledge, the U.S. PR types keep on keeping on with their so-called teaser campaign, showing inconsequential details of a car that we’ve already seen as a whole.
First, as seen above right, we saw the display boot-up screen (ooohh!!), then a random switch, left (aaahh!!) and then, left, what looks like is a replica of the HAL 2000 from 2001: A Space Odyssey, and finally (are you sitting down!) a power seat button, right!!
Note to Toyota PR: Enough with the denial already!