The General confirms North American micro car still a ways off
With automakers looking down the double barrels of high fuel prices and a constricted global economy, many are considering whether small vehicles previously reserved for Europe could also be marketed in North America.
Sales successes like the Mini Cooper, or Smart ForTwo have shown that a premium small car with an emphasis on fuel mileage and cool styling can be popular.
But not General Motors.
GM COO Fritz Henderson recently told Automotive News a North American micro car (such as its Chevrolet Beat, above) is not in the cards for now.
In a bad case of rationalization, Henderson thinks small-car buyers will be more than happy with compact cars the size of the Chevrolet Cobalt or subcompacts such as the Chevy Aveo.
So while bringing the Beat to our shores seems like a no-brainer, in reality, GM didn’t have the foresight to engineer the Beat to meet North American safety or crash standards.
We’ll have to wait until at least the next generation Beat, if ever.
Would you buy a Chevrolet Beat?
Or is GM right in thinking its just too small?
[Source: Automotive News]