Attention new car buyers: Is the BMW 5 Series sedan not spacious enough? 5er Touring not tall enough? X5 Sports Activity Vehicle too utilitarian? Do you need more seats than the four found in the X6 Sports Activity Coupe?
So many questions. Yet, apparently, BMW seems to have no problem providing as many answers.
Just when you thought there were no more niches to fill, here comes the BMW Progressive Activity Sedan, all cladded up, left.
Ahead of its predicted launch at this year’s Geneva auto show in March, BMW has posted a teaser PAS concept video, above, seemingly ripped off from those UPS whiteboard TV ads with the guy who looks like a lead singer from a Rush cover band (not that there’s anything wrong with that…)
Trying to be all things to all people (hey, isn’t this how The General has gotten into so much hot water?) the BMW video voice says about the PAS: "It's not a sedan, SUV, or station wagon. Something new, full of character, 100% BMW."
Hmm…smells like a minivan to me. Or at the very least, a kick at Mercedes-Benz’s slow selling luxury minivan, the R Class.
Or is the PAS nothing more than a really expensive Toyota Venza?
When most automakers are having to make hard decisions on the product side to get through the current Autopocalypse alive, is this the right time to be launching new kind of BMW?
Has BMW stretched the niche envelope too far?