Unlike the newfound socialism in Washington, D.C., Sweden’s politicians are a little reluctant to hand over the necessary kronor to rescue General Motors’ long-ailing Saab brand. And the decision may see the first brand casualty in the current auto sales meltdown.
In a rare moment of political common sense, Swedish industry minister Maud Olofsson rejected GM's plea for state funding for Saab, saying it was up to the U.S. automaker to save the brand.
“It would be very risky to promise to take over a car maker that not even the biggest car maker in the world [that’s GM kids] is ready to put money into,” said Olofsson.
I wonder what Olofsson’s take is on the Canadian and U.S. politicos willingness to over bags and bags of money to GM and Chrysler?
But I digress…
If you didn’t already know, after the General announced to the U.S. Congress on Feb. 17 it wants to be done with Saab by Dec. 31 of this year, the Swedish-based automaker filed for bankruptcy protection last Friday with the goal to be spun off or sold by its struggling U.S. parent.
“The basic problem is that [GM has] set an exit date for their ownership without identifying who will take over,” said Swedish Prime Minister Fredrik Reinfeldt.
Are you reading this Mr. Harper? Mr. McGinty?
But I digress...
In the end, all this adds up to a whole lot of Not Good for Saabistas. In a climate where investment money is hard to come by and other automakers are hording cash, the likelihood of a knight in shining armour stepping up and saving Saab are slim to none, at best.
The bottom-line for an automaker the size of Saab, it simply doesn’t have the economies of scale or the deep pockets to get through the current economic mess.
In other words, nothing’s changed at Saab since GM took over nearly twenty years ago.
Compared to Volvo with its 15,000 workers in Sweden, Saab has around 4,500 workers in more than 50 countries. Its main markets include the U.S. Britain, Sweden, Germany, Italy, Australia, France, the Netherlands, and Norway, with most of its production located in Sweden.
In Canada last year, Saab only sold 1,568 vehicles, down almost 30 per cent from the year before. Exotic brands excepted, only Jaguar sold fewer vehicles.
Despite a drastic lack of new products recently (the 9-5 is 10 years old), Saab has three new models ready for launch in the next 18 months—a new 9-5, 9-3X, above, and 9-4X. But unless it can get funding for the engineering, tooling and launch costs, fuggeddaboutit, Saab is done.
Will you miss Saab if it goes away?
Or should Saab have died a natural death back in the late 1990s?
What auto brand do you think is the next domino to fall?
[Sources: Associated Press]
Recent Comments