Just as Government Motors is working its way through the painful (for them, anyway) process of orphaning its Pontiac, Saab, Saturn and Hummer brands, it looks like its back to its old ways of badge engineering to keep its (remaining) dealers happy.
Buff mag Motor Trend has learned that GM is looking at giving Cadillac a mid-sized front-drive and AWD sedan, codenamed GM 166. Allegedly, 166 will grease up its hips and squeeze in to the wafer thin margin between the FWD 2010 Buick LaCrosse/Allure and the rear-drive Caddy CTS.
Looks like the “old GM” is back.
Didn’t it learn its lesson from the sales flop of all sales flops, the thinly badge-engineered Saab 9-3-based Euro-only Cadillac BLS, above?
Hello? I thought GM promised, “No more Cimarrons!”?
Oh, it gets worse…
Apparently, with the new FWD 166 on the way, the stillborn rear-drive compact Cadillac (think BMW 1 Series fighter) is now toast.
Why can’t Buick be the FWD luxury/Lexus fighter brand?
Why can’t Cadillac be the RWD sports & luxury BMW/Mercedes fighter brand?
[Source: Motor Trend]