John LeBlanc's Crank

September 15, 2009

2009 Frankfurt: Mini teases us with more chicks

FRANKFURT - A lot of people already think BMW's modern Mini is a chick car. I don't. Of course. But you know what I mean.

Anyway, the latest marketing campaign pimping the already-seen Mini Coupe and yet-to-be-unveiled Roadster concepts (that have already been signed-off for production and set to debut this morning here in Frankfurt) doesn't help matters in beating back the stereotype. Or do they?

Are these three viral ads artsy enough for you?

Or is Mini just going back to the hackneyed "sex sells" well?

[Source: Mini YouTube Channel

Posted by John LeBlanc at 12:55:00 AM in 2009 Frankfurt auto show, Industry Insider

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September 15, 2009

2009 Frankfurt: Mini teases us with more chicks

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