Bailout Blues: Can Saab be salvaged by going upmarket?
But according to a Swedish newspaper, that hasn’t been the problem at all. In fact, its new owners want to double the average selling price of a Saab by 2016.
As part of the super car maker Koenigsegg Group’s business plans to grab a 600 million Euro loan to takeover Saab from Government Motors, the goal is to establish Saab at the upper end of the market. Way up.
The plan calls for a break even financial situation by 2011 with global sales of 115,000. Then, by 2016, sales of only 65,000, but at twice the average price of what you pay for a Saab today.
How, pray tell?
Part of the plan is to have an all-electric 9-3 by 2012, as well as hybrid versions of the 9-3 and 9-5.
All for the low, low investment of 600 million Euros, I guess.
So, over to you….
Do you think the Saab brand can go up market?
Would you buy a 9-5 Koenigsegg Edition for close to twice the current car’s price, say, about $100,000?
[Source: Dagens Industri via TTAC]