
Hey, wasn’t it only a couple of Detroit shows back that
The Next Big Thing was going to be cheap-as-dirt Chinese cars?
At the 2008 Motor City shindig, I distinctly remember talking to a guy from the
China America Co-operative Automobile Inc. He boasted that his company was ready to start importing Chinese cars into the U.S. that year and into Canada by the end of this year. The plan was to sell 13,500 vehicles in North America in 2009, at an average price of U.S. $13,500.
Of course, we all know how that’s going...
Anyway, whether or not the Chinese automakers ever get their act together (i.e. make cars that don’t fold up like rusty cans of tuna fish) and start selling cars on our shores, we’ll have to wait and see.
But for now, the Chinese threat seems to have been replaced by a fear in the established North American automakers’ court by another foreign threat—the Koreans.
Although buyers have cottoned on to the idea that
Hyundais and
Kias are now very competitive, some automakers are only now getting around to recognizing where their lunch is being eaten.
Last week,
Honda’s CEO Ito Takanobu said that he sees Hyundai as a huge threat to the future of Japanese automakers.
“Hyundai is awesome,” Takanobu said. “They are undoubtedly a threat because their products are cheap, and the quality is improving.”
Even
Nissan’s head pen, Shiro Nakamura, is complementing Hyundai. “Hyundai is the biggest threat for the Japanese automakers,” he said. “They have the technology, but they seem to have cheaper labor.”
Funnily enough we haven’t heard boo from the world’s largest automaker,
Toyota, about what it thinks of its upstart Korean rivals.
Maybe that’s because it’s busy dealing with its 3.8 million vehicles being recalled to fix an
"acceleration problem"; four wrongful-death U.S. lawsuits filed alleging faulty steering rods in trucks; a former Toyota attorney charges the company with covering up rollover accidents; and a California woman suing Toyota’s Saatchi & Saatchi ad agency, for a PR campaign which, she alleges, she was terrorized by a fictional English football hooligan who insisted — via email — that he was going to show up at her house with his pitbull and crash on her sofa while he avoided the police.
So, over to you: Do you think Hyundai (and its sister brand Kia) can some day overtake the Japanese Big Three?
Or have they already?
[Source: AutoCar]
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