Toyota’s Scion confirmed for Canada for 2010. Again.
In the past twelve moths, the auto world has seen a few changes, n’est pas? So maybe some calming of the cynics was in order.
But the basics of last week’s release hasn’t changed much from the original October 19, 2008 presser.
Scions for sale initially will be the European Toyota Avensis-based tC coupe (left), subcompact xD (middle) and compact xB (right) wagons; store-within-Toyota-stores in Montréal, Toronto and Vancouver only; and no prices yet.
We now know, though, the launch month (September). A dealer list has been announced. And potentially optimistic sales figures have been thrown into mix just for fun.
Toyota says, that when the brand rolls out across Canada by 2013, it hopes to be selling 30,000 Scions annually here. Other models, like the Smart ForTwo-like iQ city car, may help the cause.
However, using the basic 10:1 ratio, with U.S. sales of 114,000 in 2008, I expect Scion to move more like 12,000 to 15,000 cars—max. We’ll see.
Do you think Toyota needs another brand in Canada to sell to young buyers?
Will Scions cannibalize sales from the existing small Toyotas like the Yaris and Matrix?
[Source: Toyota Canada]