
Unless you’ve been living under an
AMC Gremlin the past few years, you may have noticed that
Kia, along with its parent
Hyundai, have made great strides in the new car market, mainly at the expense of the former
Detroit Three and formerly untouchable Japanese brands like
Honda and
Toyota.
Here’s the thing: Kia Canada moved out the door 3,464 vehicles last month, up 28.2 per cent from the same month last year. On a year-to-date basis, sales are up 21.2 per cent over 2008 and November marks the eleventh month of consecutive growth.
Great. Fantastic. Good for them. But now we read that a movement is afoot within Kia’s U.S. design ranks to actually put its
Soul’ster concept from this year’s Detroit show,, above, into production.
As is, the Soul’ster is a 2+2, convertible version of the Soul boxy wagon. If anyone decided to do a remake of
Baywatch, the Soul’ster would make a great beach buggy for the Barbie and Ken lifeguards. But beyond that, would it have any legs as a mass-market product?
Would you consider buying a Soul’ster?
Does the Kia brand have enough cachet to make the Soul’ster credible on the street?
Or would the Kia end up as another
Suzuki XC90 (Google it), or any other
dumb halo cars that should have been left as concepts?
[Source: PickupTrucks.com]
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