In an industry down 12 per cent, sales were up 7, resulting in a 15 per cent marketshare—the automaker’s best here in seven years. Ford even beat out General Motors in truck sales for the first time in a decade.
All good news for fans of the Blue Oval. But between a shift in consumer tastes, and tighter fuel economy regs on the horizon, small cars—the part of the market the Detroit Three handed over to the imports decades ago—are the future.
So how will Ford handle the shift away from its current best-selling pickups and SUVs to small, European cars, like the new Fiesta, Focus and C-Max making the auto show rounds?
“Our focus for 2010 is to introduce the car side of Ford to customers,” Ford of Canada CEO David Mondragon, (above) told The Crank during last week’s Detroit show media days.