Would you pay $10,000 for a Tata Nano?
"We also recognize there is a market (for the Nano) not only in developing countries, but possibly in the developed countries," Tata said in an Automotive News report.
While the Nano, above, can be had in its home market for as little as US $2,500, a European version with cleaner emissions and more safety (bumpers, airbags), entertainment (iPod jacks), comfort (air conditioning) and convenience (rear defroster) features is expected to cost more like US $8,000 to $10,000.
Even at that price, the five-door hatch Nano is no sales slam dunk. It only has a 35 hp, rear-mounted 0.6-litre two-cylinder engine and a four-speed manual.
While most stripper subcompacts can be had in the $13,000 range, Hyundai will still sell you an Accent for under $10,000 if you have the cash. And it’s a “real” car.
The other threat to the Nano’s success debuted this week at the New Delhi show: Toyota, Honda and Ford all unveiled their own super-cheap, low cost new models. Plus other automakers are working on low-cost cars for North America as well.
Can’t see why they wouldn’t or couldn’t be sold here in a few years if people really want these types of cars.
Do you think the Nano could be a success in Canada?
Or is it doomed to go down in history as a short term novelty, like the original Hyundai Pony or Ladas that once flourished here?
[Source: Automotive News]