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February 24, 2010

2010 Geneva: Plagiarism is the sincerest form of laziness

Bertone_Pandion_frt Bertone_Pandion_sde Bertone_Pandion_rr What with Detroit losing its mojo (Wha? A new Focus is the most-exciting car? Meh...), and Frankfurt taking a break this year, next week’s motor shindig in Geneva is shaping up to be “the” car show of the year.

One of the best features of the annual Swiss show is the appearance of the Italian styling houses. Like Bertone, for instance.

Ah, yes, Bertone. It’ll be showing up at the show with its Pandion concept, above, allegedly based on the super-sexy Alfa Romeo 8C Competizione.

Looks good, eh? Take a gander at the two-seater’s swoopy side glass. Or how about those curvaceous fenders. Mmm…

Except that—hold on a second—haven’t we seen the Pandion before?

Oh yes… the BMW’s Vision EfficientDynamics concept, below, from last Fall’s Frankfurt show seems to be Bertone's, er, inspiration.

 BMW_VED_frt BMW_VED_sideBMW_VED_rr Check back here early next Tuesday, when I'll be blogging live during the show's media day. No promises, but hopefully I'll find some cars and concepts that haven't been designed via a Xerox machine.

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Shocking that this is coming from Bertone - I would've expected it from Hyundai/Kia.

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  • Wheels writer John LeBlanc was the owner of an advertising and marketing firm before indulging his lifelong passion for cars by becoming an automotive journalist. Join in the discussion as he provides expert critical analysis of the foibles of the auto industry.

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