Green is Good: Nissan’s Leaf EV not attracting young buyers
If you think this goes against all the marketing huff that EVs are for kids, get in line. Of course, a big reason for the Leaf’s aging owner group is its cost. I mean, it takes a lot of hours working at American Apparel to pay for the Leaf's $32,500 USD asking price.
So why does the car of the future appeal to people who don’t have much of one?
Is it guilt for all those 1970s land yachts and muscle cars Boomers bought in their salad days?
Or is the Leaf—like every othr EV coming down the pipe—simply out of the price range of its intended demographic?