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April 20, 2011

2010 New York: Sexy FR-S sports coupe attempts to reinvigorate moribund Scion

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NEW YORK – Since it arrived as the Toyota FT-86 Concept at the 2009 Tokyo Motor Show, there’s been speculation which brand it would be sold as first in North America. Wonder no more. Here in New York, Toyota’s so-called youth brand, Scion, busted out a thinly-disguised concept of the FT-86, now called the Scion FR-S.

In contrast to the rest of the Scion lineup—which focuses on small, practical, front-drive cars—the FR-S is a rear-wheel-drive sports coupe with echoes of Maserati Gran Turismo styling. And don’t forget that Subaru was involved in the development, supplying the coupe’s 2.0-litre flat-four engine and selling their version as well.

I'm not sure if I’ll get to drive the FR-S this year. But whatever the badge, I pegged the Toyota/Subaru/Scion coupe as one of my 10 Most Anticipated Test-drives of 2011.  And with Scion focusing on launching its IQ city car this year, don’t expect the FR-S to go on sale until early 2012.

For how much? Scion isn't saying yet. But in regards to pricing, Hyundai sells its 2+2 rear-wheel-drive 210 hp Genesis Coupe 2.0T for under -$25k...

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Wow !!!

Great looking car. Looks like the Genesis Coupe, Camaro and Mustang are all going to have more competition.

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  • Wheels writer John LeBlanc was the owner of an advertising and marketing firm before indulging his lifelong passion for cars by becoming an automotive journalist. Join in the discussion as he provides expert critical analysis of the foibles of the auto industry.

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