Even before safety scare, Chevy Volt sales not exactly on fire
The old adage, “Even bad publicity is good publicity” may be the only good news stemming from the safety concerns surrounding Chevrolet Volts catching on fire. You see, even before the Volt started making headlines over its questionable safety, the technologically groundbreaking General Motors car wasn’t exactly setting the sales charts on fire.
According to a report in the Wall Street Journal, the Volt won’t hit the 10,000 copies GM’s execs stated the plug-in gas-electric hybid would sell this year in the U.S., where it’s been available since December 2010—more like 8,000.
In Canada, the Volt only went on sale this fall as a 2012 model. Through the end of October, 447 examples have been sold.
More worrisome for GM will be 2012. That’s when GM projected it would be selling 45,000 Volts annually south of the 49th and 4,500 here in Canada. Yikes. That seems like an awfully big jump compared to how many have been sold so far.
But right now, what with the safety concerns, relatively low fule pump prices, and a continually sluggish U.S. economy, the idea of buying a $40,000 2+2 compact car is looking like a bit of challenge.
What do you think?
Can the Volt overcome its recent safety concerns and be the big seller GM was counting on?
Or is it simply too pricey for the average new car buyer to justify?
Sources: Automtoive news Data Center, Wall Street Journal