Department of Unconventional TV Spots. (cont.)
Already almost November, and only two candidates for the Palm d'Or.
This new Levi's spot brings together two American icons, the other being Walt Whitman. That's his voice you hear, on a primitive recording device, in the first part of the ad, then it switches to an a very good voice actor. This is a celebration of American values, but an honest one - shot in black and white, gritty scenes, streets and districts that have seen better days. An unconventional message from a traditionally conservative firm, so high marks for that. The second spot is a reprise of an ad launched earlier this year, introducing the Palm Pre. Both ads are accused of "cultural appropriation." But I think Walt would have approved, be delighted that his work was finding contemporary expression. The other, starring an ethereal Canadian actress Tamara Hope, honours the spiritual ritual of the dancers. The M83 soundtrack is "Lower Your Eyelids To Die With The Sun."
See for yourself.