Redesign your own BP logo.
In 2000, BP PLC rebranded itself "Beyond Petroleum" to convey an eco-friendly image. Its new sunburst logo, inspired by that of the Green Party of Canada, was meant to suggest a BP committed to all forms of energy, including the alternative-energy sources it has indeed invested in. Thing is, those investments are a tiny fraction of what BP has since continued to invest in traditional oil and gas production. Environmental activists pointed out at the time that, despite the image makeover - which cost about $100 million - BP was still, after all, an oil and gas company, and one of the world's largest.
The PR campaign is in tatters now, of course, even if it remains the case that BP was the first to break with the oil majors in recognizing global warming as real and as a man-made, and not an act-of-God, threat. U.K. Greenpeace, headquartered in BP's home base, has launched a campaign inviting the public to submit updated BP logos. A few are shown below:
Frequent EB contributor PJ Dempsey insists the ad below is genuine, from a 2009 BP campaign: