Was I the only one seething during yesterday's Grey Cup game at the HBC TV ad for the Vancouver Olympics? It seemed to air at every break, with the narrator intoning: "We arrived 340 years ago to a land of rock, ice and snow." Since then, HBC has been outfitting a nation, one that didn't just survive but thrived.
And what's really great is that they did it all by themselves in that empty, empty land.
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An Olympic factoid: In 2005, the Hudson's Bay Co. was chosen to outfit Canada's Olympic athletes through 2012. The contract between HBC and the Vancouver Olympic Organizing is worth more than $100 million. HBC was sold to NRDC Equity Partners of New York in 2008.
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