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May 10, 2010

For sale: Daisies, water, air . . .

Interesting to see Clorox Co. is using legal muscle to get the San-Francisco based company, Method Home Products, from using the daisy in its product branding. The first step is a cease-and-desist order. I always thought the Clorox symbol was a marigold but, okay, it's a daisy.

It's not because I like Method products but isn't this getting a bit extreme. The daisy? First it was grain in Mexico, then water in Bolivia, what's next? The air we breathe? I'll bet the marketing campaigns are ready to roll out.

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Political Decoder by Linda Diebel


  • Linda Diebel is a veteran political reporter who worked across Canada, including on Parliament Hill, and as the Toronto Star's bureau chief in both Washington and Latin America. She has written two books, Betrayed: The Assassination of Digna Ochoa, and Stéphane Dion: Against the Current.

    She's been described as "that mean Diebel person" by President George H.W. Bush and someone "with a good head on her shoulders" by Noam Chomsky. They're probably both right.

    Email: ldiebel@thestar.ca

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