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06/16/2010

As if the fake lake needed any more controversy

From Star reporter Dana Flavelle

Will Harper be amused?

"G20: Go Jump in the Lake" is the slogan on a billboard that will appear Wednesday on one of Canada's busiest highways.

It will be visible to international journalists and world leaders arriving at the Summit via the Q.E.W., just east of Trafalgar Rd.

The billboard, which shows a businessman in full flight, is intended to poke fun at the $1.9 million that summit organizers spent creating a Muskoka-like 'fake lake' in the G20 media centre.

"It's meant to be tongue in cheek," says Geoffrey Bailey, a principal in the ad agency Ignyte, whose clients include the TD Bank.

The ad was created the ad for LifeExperiences.ca, a company that sells experiential gifts online, such as white water rafting, fly fishing or a spa day.

To get the conversation going, LifeExperiences will has also paid for a one-minute ad on CHUM-FM on the Roger, Darren and Marilyn radio show where the popular morning hosts will discuss the billboard's message, Bailey said.

Wonder if Harper will phone in?

Go jump in the lake

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