As if the fake lake needed any more controversy
From Star reporter Dana Flavelle
Will Harper be amused?
"G20: Go Jump in the Lake" is the slogan on a billboard
that will appear Wednesday on one of
It will be visible to international journalists and world leaders
arriving at the
The billboard, which shows a businessman in full flight, is intended to poke fun at the $1.9 million that summit organizers spent creating a Muskoka-like 'fake lake' in the G20 media centre.
"It's meant to be tongue in cheek," says Geoffrey Bailey, a principal in the ad agency Ignyte, whose clients include the TD Bank.
The ad was created the ad for LifeExperiences.ca, a company that sells experiential gifts online, such as white water rafting, fly fishing or a spa day.
To get the conversation going, LifeExperiences will has also paid for a one-minute ad on CHUM-FM on the Roger, Darren and Marilyn radio show where the popular morning hosts will discuss the billboard's message, Bailey said.
Wonder if Harper will phone in?