Geranium Homes blooms with Grand SAM
Boaz Feiner (above in his kitchen), the president of Geranium Homes, is a fine man and a great cook (I know because he’s told me so many times, often offering to whip me up dinner). He’s also funny and bright … and now he’s got a Grand SAM Award to add to his already packed resumé.
Geranium Homes received the honour, the highest at the 2011 CHBA Sales and Marketing Awards in Mont-Tremblant, Que., last month. The Grand SAM recognizes the new home builder who demonstrates the highest level of excellence in both building and marketing.
“To have been nominated for this prestigious award was an honour," Feiner said. “And winning a National SAM Award is recognized in our industry as a major accomplishment.”
“We were thrilled,” Boaz said of the award, which “recognizes both our building as well as our marketing achievements.”
Geranium Homes was also a winner in the single detached home over 2,200 square feet for The Alderley model at their Forest Trail Estates community in Ballantrae.
Other Ontario winners at the CHBA Awards include:
Single detached home between 1,500 to 2,200 square feet: Doug Tarry Homes, St. Thomas, “The Kenwood”
Single detached home over 2,200 square feet: Geranium Homes, Markham, “Forest Trail Estates, The Alderley Model”
Home renovation: kitchen: Pioneer Craftsmen, Kitchener
Whole house renovation more than $500,000: Amsted Construction, Stittsville
Direct mail promotion: Brookfield Homes, Markham, “Pathways in Caledon East” Creative, concept and production BAM Builder Advertising and Marketing Inc.
Best website: Madison Homes, Toronto, “The Madison” Creative, concept and production: G. Ryan Design
Brochure/kit: Empire Communities, Vaughan, “Rain Condominiums” Creative, concept and production: Montana Steele Strategic Marketing
Best sales office: Camrost Felcorp Inc., Toronto, “Imperial Plaza” Creative, concept and production: Montana Steele Strategic Marketing, The Design Agency, Aareas Interactive, Solution Worx
The Riley Brethour Award (recognizing contributions at the national level in marketing and sales): Richard Luciani of the Building Industry and Land Development Association (BILD), Toronto