Time to start thinking about this summer's World Cup, including tickets.
And if you've got, oh, $450,000 to spare, you might want to be looking at this: a private box for six games, including a quarterfinal and the big enchilada itself in Berlin on July 9, the World Cup final:
Well-heeled fans will also have their own entrance to ensure they make it into the VIP area as smoothly as possible. Once they're in, they'll already be able to eat, drink and make merry two hours before kick-off in specially constructed hospitality tents, said Peter Csanadi, a spokesman for iSe.
But hospitality tent may be the wrong description for the places where the VIPs will while away their time, said Stefan Bartosch, managing director of De Boer, the company that is making the constructions for the 12 stadiums.
"We're building temporary rooms," Bartosch said. The tents are more like small cities. "This city will be many 10,000 square metres (hundreds of thousands of square feet) in size, with its own kitchens, living rooms, with deck chairs, terraces, with everything you can imagine."
And every one of those VIPs will be drinking Budweiser, right?
(Related: FIFA, World Association of Newspapers have reached an agreement on use of photos -- which means that internet websites like the Star's, among others, will be allowed to run photos of the tournament.)