So that's it: Toronto FC.
After all that talk last month about 'Inter Toronto', it appears that the MLSE has opted for the blank canvas approach.
I like it. I'd go further and say I like it a lot - Purposefully bland, even a bit classic. It lets the fans of this new team give them the nickname they'll be known as -- a simple "City" would seem the most obvious.
I don't know if MLSE can make this fly -- the Marlies haven't lit their bank vaults on fire, and they've done such a great job with the Raptors -- and I'm not exactly in love with the notion that my tax money is helping build the stadium at the Ex. But I would love to see it work, for the sake of Canadian soccer having a place to play and improve in the country's biggest city. There's an audience here, too -- but it's not the ones that wave flags every World Cup time, or take their kids to Saturday morning kids' games. Even if the oldtimers are skeptical, I reckon it's grown since the last time a North American pro league tried to crack this ground in a big way.
Toronto City. It works for me.