The Netherlands supporters all turned up in garish orange lederhosen displaying the name of Dutch brewery Bavaria and were ordered to remove them by stewards before being allowed to enter the Gottlieb-Daimler-Stadion.
They then went into the match and watched it in their underwear.
Anheuser Busch's Budweiser is the official beer for the tournament and world soccer's governing body fiercely protects its sponsors from brands which are not FIFA partners.
Big deal. Tomorrow I'll be at Brazil-Australia, and having seen my share of Carnival fashions and been in Sydney when the Gay Pride Parade was on, I expect to see a fair share of underwear in the stands.
For now, it's Italy vs USA at Kaiserslautern. Coming up on the train, everyone was fully clothed. But as we saw yesterday, that could change.