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April 07, 2010


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From what I can read in the french press, Daimler shareholders are looking down at Renault ; They don't want Mercedes brand to be associated with a popular brand which caters to masses.

This is some irony here ; The same happened with Volvo years ago, where the so-called "prestigious" Volvo brand didn't want anything to do with Renault. They ended-up with a chinese corporation specialized initially in fridge parts. How is that for a pedigree ?

The history may repeat...

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