The star of the show so far (it's only 11:00 a.m. here) is the Jaguar C-X75 concept car.
The '75' refers to Jaguar's 75th Anniversary, which technically took place just a couple of weeks ago. The car was scrambled together quite quickly - the decision to show it here, the first big auto bunfight after the official birthday, was apparently taken less than a year ago.
The stunning exterior styling - even J (no period) Mays, chief ink-thrower for Jaguar's former corporate parent Ford, said it was "Great!" - conceals innovative drive train technology.
Four electric wheel motors are powered by Lithium-ion batteries which in turn can be re-charged by two small gasoline turbines, which only weigh 3.5 kg each, yet produce 70 kilowatts of power. This results in a top speed of over 325 km/h and a range of 900 km.
The drive train gubbins are obviously a long way off, but expect to see the styling reflected in the next-generation XK sports car, although that too is probably several years away.