Is it Test Fest 2010? That's obviously the year.
Or Test Fest 2011, since that's the model year of the cars we're evaluating?
Whatever, it is the largest, most comprehensive and objective automobile journalists Car/ Truck of the Year process - not just in Canada, not just in North America, but in The World.
I meet with journos from all four corners regularly - nobody has anything anywhere near this scope.
Beware of cheap imitations.
80-odd journalists (a few of them quite odd...) from coast to coast, here at the Niagara Regional Airport to put 48 new models through their paces - back-to-back, same roads, same day - to determine winners in 11 categories, plus overall Car and Truck of the Year.
I'll be blogging all week, so drop in regularly.