So, here we are in the product presentation for the new Volkswagen Touareg.
(More deets this weekend in Wheels.)
They're talking about its reduced impact on the environment.
Yet just outside the window, there's a Touareg, sitting in the pristine Rocky Mountain atmosphere, the sun just peeking up over the Banff landscape - and the damned thing has been idling for almost an hour already.
Come on, people...
For newcomers, may I mention that idling a vehicle, especially a cold vehicle, is the worst possible thing you can do to its engine.
Obviously, fuel consumption is infinite (horizontal-eight litres per 100 km); fuel economy is zero (miles per gallon).
And it is very hard on the engine, as raw fuel can wash the lubricating oil off cylinder walls.
So, fire up your car, and as soon as it runs smoothly - shouldn't be more than a few seconds - drive it away.
The car warms up faster, emissions are lower.
It's too cold, you say?
Oh, boo hoo.
You're in Canada. Man up.
There are heated seats and even an available heated steering wheel in this thing.
Not in your car, you whine?
Buy a pair of gloves.