You might not recognize this car, given that I felt compelled to massively crop the image so as not to show the guy's licence plate. Privacy issues and all.
Take my word for it; it's a Mazda6.
But as you may be able to see (it's a bit fuzzy; even the iPhone 4 isn't that great as a camera) the model name below the flying M badge says 'Atenza'.
This happens to be the name this car is called in Japan, although this is not a 'JDM' (Japanese Domestic Market) car - again, you can't see it in this pic but it is a left-hand drive car; all JDMs are right-hookers.
But I gather it is quite the thing for some people on this side of the pond to get hold of JDM badging to personalize their cars.
That would appear to have been the case with this one which I saw in The Big Smoke yesterday.
It seems the Japanese market prefers their cars to have names, even made-up names, rather than the alpha-numerics that are popular with European and, increasingly, domestic vehicle manufacturers.
This has led to such brilliant car names in Japan as El Cute Tomato, Minica Parsley Green, and Bongo Brawny, although for pure charm, it's still hard to beat Nissan Cedric...
It's also interesting that these made-up names always sound like they come from European languages - usually English, although Atenza sounds more like it's supposed to be Italian.
But you never see a Japanese car, even in Japan, with its model name in Japanese characters.
Wonder why that is?