Los Angeles has been at the heart of automotive culture almost forever.
It was never 'Motor City' like Detroit, in that car company headquarters weren't here, although there are (or were) some factories.
But what makes LA critical is that this is where the cars are bought - it's one of the single biggest markets in the world.
It is also where the styling trends are set.
You'd therefore think this city would host a major car show too.
Until recently, not so's you'd notice.
After trying to go head-to-head with the Detroit Auto Show monster in early January with little or no success, the show decided a few years ago on a late-November time frame, around the American Thanksgiving.
This date has little competition, and even scoops Detroit by two months. As a result, the show is finally getting its due recognition.
The press days are this week, and Wheels will have the usual boatload of reporters on the scene to keep you informed. John Leblanc and I plan to blog directly from the show floor - assuming the technology works; not all auto shows have wireless and/or cell service in their buildings, hard as that may be to believe.
Should be a good one.