Or at least, cars named after him don't seem to last very long.
Maybach was one of the great automotive engineers in the early years of the industry, designing engines for Gottlieb Daimler (including the one that went into the first Mercedes in 1902), eventually becoming technical director of Daimler.
He left in 1907 to run his own engine-building company, and after World War I branched into producing luxury cars of the highest order.
The firm actually survived The Great Depression of the 1930s, but not World War II.
Daimler-Benz had always felt that its Mercedes-Benz brand could encompass the entire range of automotive products.
But when arch-rival BMW acquired Rolls-Royce and was about to introduce the uber-luxury Phantom - we're talking mid-six-figure range here - Daimler-Benz decided it needed a new brand name to compete head-on, and chose to honour one of the company's forbears.
In 2002, the Maybach was launched in two series, the 57 and stretched 62 variant.
The interiors were spacious and sumptuous, but even at the time, there was criticism that too much of the car was Mercedes - unlike the Rolls-Royce Phantom, where the only BMW bits were hidden from view, much of Maybach's switchgear and other visible components were straight out of the S-Class parts bin.
Then there was the styling. One critic said it reminded him of a (contemporary) Hyundai Sonata on bad drugs, which didn't make him too popular with either Mercedes or Hyundai.
Oh yeah, that was me...
In any event, Maybach sales failed to live up to expectations, and Dieter Zetsche, CEO of Daimler-Benz, announced recently that the marque will be discontinued in 2013.
Sorry, Wilhelm. Better luck next time.