At Homestead in Miami helping to achieve the long-term objective of all professional automotive journalists - pushing forward the advent of hydrogen as a fuel by burning up petroleum as fast as we can.
The Lamborghini Aventador LP 700-4 Roadster is a willing and able assistant. More details soon on wheels.ca and in Wheels.
To see a video of the public reveal video of the car in Miami, click here.
If it doesn't work as a hot link, cut-and-paste the following URL into your browser:
Click on the little video camera icon with (1) beside it, then on the little red arrow just above the HD logo. This will give you a demo of this video.
Assuming you have seen it and have come back here, think about it: who in their right mind would even think about asking an American airport for permission to use a runway for a car unveiling?
They are so paranoid - perhaps justifiably - about security down here.
And we're not talking good ol' Amurrican cars like Corvette or Mustang here; we're talking an Italian super-car company.
Turns out Lamborghini's PR folks had spoken with the city of Miami about how they could use this 'lifestyle' city to show off their car, and give Miami some coverage too.
The parade through the city - and the closed freeways - were arranged.
Lamborghini then asked the airport if it would be possible to have a separate customs inspection line for the media and other VIPs.
Turns out that was not on.
But the airport authorities suggested that maybe Lamborghini might like to use the runway for a photo shoot of some sort? Turns out there's a local reality TV show based on the Miami airport, and it would also provide fodder for that.
They could only spare 20 minutes, and if an airplane had to land in an emergency or whatever, the FAA would insist on it being scrubbed.
No worries - it was an opportunity too good to pass up.
American Airlines tossed in the Boeing Triple 7, and the rest you can see for yourself.